NJ 12:2 is a forward-thinking company based in Omaha, Nebraska, founded on the principles of integrity, passion, innovation, and servant leadership. We believe in a mind, body, and spirit approach to transform minds maximizing potential.
12:2 TRAINING VALUES
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Meet The Founder
Joe Burton
Joe Burton of Omaha, NE, is deeply invested in his community, blending leadership, perseverance, and service. A Millard West graduate, he overcame challenges as a COVID-era senior and shifted from athletics to coaching after a medical setback. A graduate of GCU, Joe gained experience in NIL working with high-level athletes. Beyond sports, Joe has serves as a youth leader with organizations like Youth for Christ, FCA, and Life.Church. Joe is also a licensed chaplain.
COACH
BURTON
Nickname: "JoeB"
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Favorite food: Burgers & Brats
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Hobbies: Crossfit, Running, Podcasts, Food/Drink Reviews
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Words to live by: "You never rise to the occasion you sink to the level of your training" -Archilochus
Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, Colossians 3:23​​